Can I receive the car directly at the hotel or villa?

Yes. It is the most requested mode in Versilia. We coordinate delivery at any accommodation, hotel or private villa, at the preferred time.

Which car suits Forte dei Marmi best?

For evenings, Bentley Continental GT, Mercedes S-Class and Range Rover are the reference. For couples without space needs, a Porsche 911 Cabriolet is perfect.

Are ZTLs an issue in high season?

Forte dei Marmi has active ZTL in summer months. The best properties have internal parking or authorised access. The advisor checks conditions in advance.

Can I do day trips to Chianti from Forte dei Marmi?

Yes. Two hours of driving toward Greve in Chianti allow a day among vineyards and wineries, returning to the coast for the evening. Recommended cars: premium SUV or representation saloons.

How much notice is needed for August?

For the central weeks of August we recommend eight to ten weeks of notice, especially for specific high-end models.

← Journal

Travel

Forte dei Marmi and Versilia: summer in a self-drive luxury car

15 Jun 2026 · 8 min read

Versilia summer, between rituals and precise timing

Forte dei Marmi and Versilia are not just a beach destination. They are a social calendar with precise timing, from historic beach clubs like Annetta or Bruno to evening dinners at Bistrot, Pesce Baracca and Lorenzo. Moving here without depending on taxis means respecting your rhythm and reaching the right places at the right time.

Summer is dense. The central weeks of July and August require planning, especially for stays in private villas or hotels like Augustus, Principe or Grand Hotel Imperiale.

A typical day, from beach to dinner

Mornings unfold between beach club and sea. Afternoons are time for transfers to hillside restaurants like Romano in Viareggio or La Magnolia, or excursions to Pietrasanta for art galleries and aperitivo in the square. In the evening, the ritual of bistros and venues opening on viale Morin.

A premium car ready at your accommodation lets you manage all of this without compromise. A Bentley Continental GT, a Porsche 911 Cabriolet or a Mercedes S-Class are the most requested choices in this context.

Day trips: Lucca, Pisa, Apuan Alps

Lucca is forty-five minutes away, Pisa slightly more. A day dedicated to the walled city, lunch at L'Imbuto and return to the coast for sunset always works. For different landscapes, the Apuan Alps offer spectacular scenic routes, with a stop at Carrara's marble quarries.

For demanding clients, a day in Chianti from Forte dei Marmi is doable in a comfortable, fast car: two hours of well-planned driving and you are in the Greve vineyards.

Which car to choose

For Versilia, aesthetic presence matters as much as comfort. A Bentley Continental GT or Mercedes S-Class is the reference for evenings. For young couples, a Porsche 911 Cabriolet or BMW M4 turn the stretches between Forte and Pietrasanta into pure driving pleasure.

For families, a Range Rover or GLS guarantee space and versatility for trips, without giving up the aesthetic standard for evenings.

Logistics and parking

Forte dei Marmi has active ZTL during summer months and very busy public car parks at peak hours. The best properties have internal or partner parking. The advisor verifies access conditions in advance for the chosen villa or hotel.

For arrivals, the most frequent options are Pisa, Florence, Bologna and Milan. Delivery directly at your accommodation is the preferred mode for most guests.

FAQ